Presentations

There are so many interesting areas that are growing in the PR and social media space, and so I am constantly enhancing and creating presentations to ensure that I keep up with the latest technologies and trends. Below are my most current presentations that can be used as lectures, webinars, or workshops.



Who knew that 13 years ago a small group of programmers would help to usher in one of the most disruptive technologies impacting the public relations industry in many years. The online newsroom, a centralized headquarters of an organization’s communications content – news stories, photos, videos, contacts, media kits, investor relations and disclosure information, and much more – all available 24x7 and managed by the communicator.

 
This presentation, The Incredible Online Newsroom, discusses the who, what, when, where, and why surrounding an online newsroom. The session offers tips on how to leverage an online newsroom to help increase brand exposure and decrease content distribution costs. Detailed online newsroom case studies including Toyota, Starbucks, Disney, and Walgreens are used to demonstrate the effectiveness of using digital communication tools and integrating social media into your communications efforts.
 
The key takeaways from this presentation include how to:
 
·         Position your online newsroom as a go-to resource in your industry.
·         Ensure that you have all of the essential elements that mainstream journalists expect.
·         Integrate social media features into your online newsroom so people can share your news.
·         Use content marketing to help increase exposure and brand awareness for your organization.
·         Produce content that supports the search optimization strategy of your organization.
·         Determine the best approach for your organization — build or buy scenarios.
 



Did you know that communications professionals are able to manage all Investor Relations (IR), disclosure and regulatory activities, with an online newsroom? The SEC Regulation FD clearly stipulates that an organization’s website, if so declared, can be the centralized headquarters for all IR and disclosure activity. This practice is called web disclosure and it’s being implemented by many of the top brands in the world. Steve Momorella’s presentation, Investor Relations 2.0: Web Disclosure, will walk conference attendees through the regulatory and disclosure imperatives. Participants will learn how these can be met by strategically using an online newsroom and such techniques as “notice-and-access” and “advisory releases.” More importantly is discovery through several examples, including Google, Microsoft, and Netflix, who have eschewed the traditional wire services and adopted online newsrooms, as their primary IR channel and headquarters.
 
The Investor Relations 2.0: Web disclosure session will provide a step-by-step guide to how professionals can begin going down the road of web disclosure and begin taking back the “control” of financial news announcements. The key takeaways from this presentation include how to:
 
·         Reach more stakeholders directly with financial announcements
·         Draw in new audiences including investors, partners, customers and employees
·         Use real-time analytics to see and understand immediately what stakeholders want
·         Take greater control over announcements and maximize the opportunity with investors
·         Cut investor relations costs significantly by investing in web disclosure
·         Realize more brand equity by driving stakeholders to your own website properties
 
 
 

More than 75% of people learn of their news through social media channels and visit the corporate web site or online newsroom to find out more information, and approximately 90% of people on social media channels use Twitter or Facebook as a primary source of news and information. With crazy growing numbers like these, companies are learning their online newsrooms can extend beyond journalists to reach a new audience of bloggers, consumers, customers, employees, investors, analysts, suppliers, and partners. Focusing on a much wider audience is the next step in the evolution of the online newsroom, from traditional press to social/everyone and making information and content (news, audio, video, images, etc.) easier to share. 
 
This presentation, 28 Steps to Socializing the Online Newsroom, is a step-by-step guide on how to transform the online newsroom into a social newsroom, including how to create and share compelling content and provide the tools necessary to journalists and news consumers to find your latest stories. Participants will leave this seminar and implement many of the techniques shared, immediately AND with results. The 28 Steps will teach attendees how to:
 
·         Transform content from text to rich multimedia using Social Media Releases (SMRs)
·         Provide opportunities for engagement with blogs, comments & information requests
·         Leverage social media outlets like Twitter, Facebook, YouTube, and Flickr
·         Distribute news content using social media channels
·         Monitor and analyze conversations about a company, its competitors, and the industry
·         Learn how to integrate social media into the organization’s publishing process
·         Connect with journalists and bloggers on social media by making the content shareable
 ·        Employ social media distribution
·         Open the door to a whole new world of PR/content marketing
 



Social media has changed how consumers read, share, discuss, and analyze news. As in many industries, the Internet lessened the overall importance of the middleman. From libraries, to brick-and-mortar retail stores, the Internet had a dramatic impact on allowing “news” consumers to directly seek, find, and follow news and information sources. The fact so many people are using social media to “follow, share, and post” news means communicators have to get their messages to those people through their social media channels.
 
This presentation, “Follow Share Post” reveals how social media can be used to not only reach journalists, but, more importantly, how social media can be used to enable these consumers to find and share your company’s news. The benefits of this presentation include communicators gaining a better understanding of how social media helps people find, share, and comment on news, and how to actually curate/publish news. With a greater understanding of the “news” consumers’ behavior, communicators can also improve the way they create and position content, and begin to connect with digital influencers in a more meaningful way.
 
The key takeaways of the “Follow Share Post” session are:
 
·         Understanding the concept of “social media news”
·         Realizing the growing stats and numbers about how people are consuming news online
·         Exploring case studies from Ford and Starbucks on how they are using social media news
·         Learning tips on how to position and structure news content for social media users
·         Gaining insight on the social graph, and how to leverage influence
·         Understanding the nuance, context and insight, and how they apply to news content
 
 


Public relations has been permanently affected by social media. With news breaking in a 140 characters or less, communications professionals need to move well beyond the Twitter basics. There’s no going back. Learning how to leverage Twitter, for relationship building to using it as the great distributor of content, is critical for reaching and engaging with the public today. Many don’t realize there are Twitter strategies, when used immediately, which help to propel a PR effort to success.  Professionals have to dedicate a little more time, but they don’t have to invest more money.
 
Steve Momorella’s presentation, “Twitter PR,” will uncover how communications professionals at companies including McAfee Software and Whole Foods are effectively using Twitter to help publish and distribute their news content. The presentation educates participants on the best tools and techniques to engage with followers, by answering questions, participating in Twitter chats, and using a dynamic community to establish leadership in the marketplace. It’s also an eye-opening experience when professionals realize it’s easy to find and follow journalists. They learn to establish relationships with them, which takes media relations to a new level. There are thousands of journalists on Twitter. They’re working on stories, looking for Subject Matter Experts (SMEs) to interview, as well as good content. 
 
Overall, when used correctly, Twitter can help PR professionals to learn new techniques, from building relationships to creating thought leadership, and “Twitter PR” will guide attendees through the process. 

The key takeaways of the session include:
 
·         Finding journalists and their interests on Twitter
·         Pitching stories to journalists, and tracking what’s being said by them
·         Learning how to follow, Direct Message (DM), share information, and Retweet journalists’ stories.
·         Identifying the most helpful 3rd party tools for strategic Twitter PR
·         Setting up a “listening” station to monitor for company, product and competitor mentions
·         Creating a “news” specific Twitter network, which can be implemented immediately
 


 

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